Aster — a florist rebrand — A quiet, editorial identity for a Lisbon flower studio. Custom wordmark, muted palette, and a paper-first system.
#identity #logo #print
Aster — a florist rebrand — A quiet, editorial identity for a Lisbon flower studio. Custom wordmark, muted palette, and a paper-first system.
#identity #logo #print
Loop — a journaling app concept — Six screens exploring a habit-loop journaling flow. Swipe →
#uiux #concept #mobile
Reel · Summer campaign — A 12-second cut for a local coffee brand's launch week.
Ledger — finance dashboard — Rethinking the personal-finance dashboard for students who hate spreadsheets.
#product #dashboard #studentlife
"The portfolio is the résumé. The feed is the interview. Keep both loud enough to be honest, quiet enough to be real."
Notes on being a student designer — Balancing marketing coursework, freelance briefs, and side projects — what actually works.
Momo — matcha tin — Tin packaging system for an indie matcha brand. Three flavors, one grammar.
#packaging #print #brand
Reel · City in 35mm — A weekend roll shot on film around Porto.
Field Notes — a logo set — Five marks explored for a documentary studio pitch.
#logo #exploration
A student's first agency pitch — Deck, tone, and a couple of lessons from losing gracefully.
#writing #process
Building thoughtful brands, visual systems, and creative portfolios. Freelance between strategy sessions and coffee ☕